Site2CRM AI3 min read

Customizing Widget Appearance

Brand your chat widget with custom colors, headers, and more

Customizing Widget Appearance

Make your chat widget match your brand perfectly.

Available Customizations

SettingDescriptionPro Only
Primary ColorMain brand color for header and buttonsNo
PositionBottom-right or bottom-leftNo
Button SizeSmall, medium, or largeYes
Header TitleCustom title in chat headerYes
Header SubtitleTagline under the titleYes
Chat BackgroundBackground color of message areaYes
User Bubble ColorColor of visitor's messagesYes
Bot Bubble ColorColor of AI's messagesYes
Show BrandingShow/hide "Powered by Site2CRM"Yes

Basic Customization (All Plans)

  1. Go to Chat Widget > select your agent
  2. Find Appearance section
  3. Set Primary Color (use your brand color)
  4. Choose Widget Position (bottom-right recommended)
  5. Save changes

Pro Customization

With the Pro plan, you can fully brand the widget:

Header

  • Header Title: "Chat with Sales" or your company name
  • Header Subtitle: "We reply instantly" or your tagline

Colors

  • Chat Background: Light gray (#f9fafb) works well
  • User Bubble: Usually your primary color
  • Bot Bubble: White (#ffffff) for readability

Button

  • Small: 48px - subtle, less intrusive
  • Medium: 60px - balanced (default)
  • Large: 72px - high visibility

Branding

  • Toggle off "Show Branding" to remove "Powered by Site2CRM"

Color Tips

Primary Color

  • Use your main brand color
  • Should contrast with white text
  • Avoid very light colors

Chat Background

  • Light colors work best
  • Ensures message bubbles are readable
  • #f9fafb (light gray) or #ffffff (white)

Bubble Colors

  • User bubble: Brand color or darker shade
  • Bot bubble: White or very light gray
  • Ensure text is readable on both

Position

Bottom-right (recommended)

  • Standard convention
  • Most users expect chat here
  • Works well on most layouts

Bottom-left

  • Use if you have conflicting elements on right
  • Less common but still works

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