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Connect Site2CRM to 6,000+ Apps

Automate your lead workflow. When Site2CRM captures a lead, Zapier sends it wherever you need it — Slack, email, spreadsheets, and thousands more.

Set Up in 4 Steps

No code required. Connect your accounts and Zapier handles the rest.

1

Sign in to Zapier

Go to zapier.com and log in or create a free account. Zapier's free plan includes 100 tasks/month.

2

Find Site2CRM

Search for "Site2CRM" in Zapier's app directory, or use one of the Zap templates below to get started instantly.

3

Connect your account

Click "Connect" and sign in with your Site2CRM credentials. Zapier uses OAuth so your password is never stored by Zapier.

4

Build your Zap

Choose a trigger (e.g., New Lead) and an action in another app (e.g., Send Slack message). Map the fields and turn it on.

What You Can Automate

5 triggers, 3 actions, and 2 searches to build any workflow you need.

Triggers (start a Zap)

New Lead
Fires when a lead is captured via form or AI chat
Instant
New Form Submission
Fires on any form submission
Instant
Lead Updated
Fires when lead info changes
Polling
New AI Chat Conversation
Fires when a chat conversation starts
Instant
Lead Captured from Chat
Fires when AI chat captures email/phone
Instant

Actions (do something)

Create Lead
Add a new lead with name, email, phone, company, and custom fields
Update Lead
Modify an existing lead's fields by ID or email lookup
Add Note to Lead
Attach a note to an existing lead record

Searches (look up data)

Find Lead
Look up a lead by email address or phone number
Find Form
Get a form by name or ID for use in other steps

Common Use Cases

Instant Lead Alerts

Get a Slack or Teams notification the second a new lead comes in. Never miss a hot prospect.

Lead Enrichment

When a lead is captured, automatically look up their company in Clearbit or LinkedIn and add details to the record.

Spreadsheet Backup

Automatically log every lead to Google Sheets or Airtable as a running backup alongside your CRM.

Follow-Up Emails

Trigger a personalized email via Gmail or Mailchimp the moment a lead is captured. Strike while the iron is hot.

Frequently Asked Questions

How do I connect Site2CRM to Zapier?

Search for "Site2CRM" in Zapier, click Connect, and sign in with your Site2CRM credentials. Zapier uses OAuth, so your password is never stored by Zapier.

Is the Zapier integration free?

Yes, the Site2CRM Zapier integration is included free on all plans (Starter, Pro, and AppSumo). Zapier has its own pricing based on task volume — their free plan includes 100 tasks per month.

What’s the difference between Instant and Polling triggers?

Instant triggers fire within seconds using webhooks. Polling triggers check for new data every few minutes. Most Site2CRM triggers are instant.

Can I use Zapier instead of the built-in CRM sync?

You can! But the built-in CRM sync is faster (sub-second) and doesn’t count against your Zapier task quota. We recommend using built-in sync for your primary CRM and Zapier for everything else.

How many Zaps can I create?

Unlimited. There’s no cap on the Site2CRM side. Zapier’s plan determines how many active Zaps you can run.

Do I need an API key?

No. Site2CRM uses OAuth with Zapier, so you just sign in with your email and password. No API key required.

Ready to automate your lead workflow?

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